Client Live Nation / Leutgeb Entertainment Group
Year 2024
Services Production and on-site installation
Category Entertainment


L100836024 06 15 C1 Adele Moods

Adele in Munich

In August 2024, Adele took the stage in Munich for an exclusive concert series. Over 10 shows in 30 days, 80,000 fans per show were treated to a unique experience. This massive project is a stunning example of how design, functionality, and creativity come together.

ADELE ARENA
Adele captivated the crowd in a stunning custom stadium called 'Adele Arena,' designed by Florian Wieder at Wieder Design. Unbranded was responsible for the entrance gates. ADELE’s name, prominently displayed on the enormous 120-meter gate, was impossible to miss. The grand design ensured it was hard to ignore. As you entered the area, you were greeted by a massive, tightly stretched gate featuring large ADELE letters. These letters were precision-cut using a CNC machine at the Unbranded workshop.

As you walked towards the Adele Arena, you saw five stadium portals installed between the stands at a height of 18 meters. Each portal featured a simple flap system for easy maintenance and a smooth finish for a flawless appearance.

R152082624 06 15 C1 Adele Moods
R152076124 06 15 C1 Adele Moods
R152085924 06 15 C1
R152085424 06 15 C1

ADELE WORLD
The site around the stadium was transformed into 'Adele World,' a themed outdoor area where fans could immerse themselves from the afternoon until late into the night. Unbranded played a pivotal role in bringing ‘Adele World’ to life, creating breathtaking and functional decor elements that enhanced the overall experience.

A standout feature of Adele World was the two stunning 'I Drink Wine' bars, each adorned with floral decorations. The smaller bar had 4 service points, while the impressive 360-degree bar featured 10 service points and offered 70 meters of bar space. The atmosphere was further enhanced by 1,650 types of plants and flowers. Fun fact: 35 luxurious golden poles were installed, each secured with 300 kg of ballast.

M245772924 06 15 C1 Adele Moods 3
R152075024 06 15 C1 Adele Moods 1
R152074124 06 15 C1 Adele Moods 2
R152035124 06 15 C1 Adele Moods 2
R152034224 06 15 C1 Adele Moods 1
R152033424 06 15 C1 Adele Moods 2
R152033324 06 15 C1 Adele Moods 1

At the stadium entrance stood two mirrored A’s, perfect for a photo op! These 5-meter-high A’s, made from a custom-welded steel frame and mirrored dibond, were created at our workspace in Hilversum and transported to Munich by flatbed truck. Each A was secured in place with 900 kg of ballast.

L100905024 06 15 A
L100484224 06 15 C1 Adele Moods
R152037224 06 15 C1 Adele Moods
R152076424 06 15 C1 Adele Moods
R152037024 06 15 C1 Adele Moods

The Farmer Market featured 3 beautifully designed drink bars, with stone columns and sides, lit by handmade copper lamps. 750 liters of paint and 5 km of wooden bar fronts were used to create a stunning look. Visitors could also enjoy 7 food & beverage markets, with 110 sun awnings and wooden decking, creating a warm and welcoming atmosphere.

Thanks to Live Nation Entertainment, Leutgeb Entertainment GmbH, and Wieder Design for this wonderful opportunity.

459183679 1069023998563021 3436821075042346274 n
459086600 1069024508562970 3503835369618383394 n
459197739 1069024335229654 8003014501925041487 n
459239276 1069024221896332 7935620799791373437 n
459225411 1069024118563009 89798353965120950 n
458274560 1063808829084538 6426631462043578394 n 1
Design
Wieder Design