Make Up Your Mind
Well-known Dutchmen and women transform into real drag queens in this amusing TV program. The contestants compete against each other in an entertaining playback show and on the catwalk. After these performances, a hand-picked panel must guess the drag queens' identities. Unbranded was responsible for the design by Harald Kassies and for the production and installation on-site of the decor of Make Up Your Mind.
More visibility, more acceptance
The show's goal is to create awareness around the drag queen culture and to let everyone love themselves as they are. After the pilot's success in 2021, Herriemakers was able to produce an entire season. For the first season of Make Up Your Mind in 2022, Unbranded was responsible for the installation on-site.