Client Herriemakers
Year 2022
Services Design, production and installation on-site
Category Broadcast

Well-known Dutchmen and women transform into real drag queens in this amusing TV program. The contestants compete against each other in an entertaining playback show and on the catwalk. After these performances, a hand-picked panel must guess the drag queens' identities. Unbranded was responsible for the design by Harald Kassies and for the production and installation on-site of the decor of Make Up Your Mind.

Schermafbeelding 2021 06 03 om 15 39 44
Schermafbeelding 2021 06 03 om 15 40 22
Schermafbeelding 2021 06 03 om 15 39 32
Make Up Your Mind 002

More visibility, more acceptance

The show's goal is to create awareness around the drag queen culture and to let everyone love themselves as they are. After the pilot's success in 2021, Herriemakers was able to produce an entire season. For the first season of Make Up Your Mind in 2022, Unbranded was responsible for the installation on-site.

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Production and installation on-site
Photography
Photography