Highlights of Holland

Highlights of Holland is an immersive experience center in Amsterdam where visitors walk through a series of themed rooms, each inspired by iconic elements of the Netherlands. Moving through the experience feels like travelling through different Dutch landscapes and cultural settings, from a dynamic boat room to a vibrant tulip room and a museum-inspired space reflecting Dutch heritage.

Unbranded was responsible for the complete set construction and physical realization of the experience center. Working from the creative design by Live Legends, we translated the concept into a fully built, walk-through environment. Each room required a tailored approach in terms of construction, materials, and detailing, while maintaining a coherent overall experience.

The strength of this project lies in the precise execution of the design. From structural solutions to finishing and visitor flow, every element was built to support immersion and durability in a public setting.

The showcase video illustrates how the different rooms connect and how the design comes to life through physical space.