Vodafone Ziggo Concept Stores

The first VodafoneZiggo store that opened in Hoog Catharijne last spring is twice the size of a regular store at 190 square meters. According to Marco Houtman (retail director), the rollout of that concept fits in the future of the telecom retail market. "Given the integration of online and offline telecom shops will become slightly larger in square meters, but the number will decrease."